If you have looked at my Social Security disability YouTube channel, you will see that I have posted over 300 videos offering my insight about how I approach specific types of cases, tips on winning a case early, the forms I use to obtain support from treating physicians and many other videos containing practical advice about how to win a case.
Frequently when colleagues and attorneys looking for advice about video marketing ask me if I am concerned that I might be giving too much away. After all, if I am revealing specifics about how I win cases, what would stop a potential client from using my information to represent himself at a hearing, and am I not educating my competitors?
While I understand these concerns, I believe that the benefit of offering detailed and actionable information far outweighs the downside of possibly losing cases to pro se claimants or even competitors. Here’s why: [Read more…] about Should You be Concerned that Your Video Marketing Gives Too Much Away?