Law Firm Marketing Video Packages

The following packages are designed for the lawyer who wants to outsource the entire video creation and production process. With these packages, your involvement is limited to engaging in periodic video topic creation calls and recording raw video footage per our training. Our company will handle every other task involved with production, distribution and promotion of videos, week after week, month after month.

Essentials Package (4 videos per month) $3,500 monthly

Keyword research – what search terms are your prospective clients entering into YouTube, Google and Facebook to learn about law topics?
Survey local competition – are there other attorneys in your local area that use online video to promote their firms? If so, what are they doing and what will it take to do better than these competitors?
Survey legal video producers in other markets – are there attorneys in other geographic locations that do not compete directly with you but who use video to promote firms that handle similar work as you? If so, what are they doing well and can you leverage their efforts to build your own video presence.
Brainstorming sessions with Jonathan Ginsberg. Once a month, you and Jonathan will speak for 60 to 90 minutes discussing topics for your videos.
Test the system – we will practice recording and uploading a video and evaluating the finished product
Recording – we will edit, produce and distribute up to 4 videos per month
We will draft “blog post” style description of your video to be added to YouTube, Facebook, AVVO, LinkedIn and other platforms.
We will add “tags” to your videos on each platform to enhance searchability
We will curate playlists on YouTube and Facebook to enhance searchability and to increase watch time.
We will publish your videos at scheduled intervals on YouTube, Facebook, LinkedIn and Twitter

Enhanced Package (6 videos per month) – $5,000 monthly

everything shown in Essentials package but we will edit, produce and distributed 6 videos per month
Brainstorming sessions with Jonathan – two 60 to 90 minute sessions per month; and
Video edits will include text graphic cards explaining content where applicable to enhance viewing experience
we will moderate and respond to all comments posted on your YouTube channel
We will generate and upload caption files to YouTube and Facebook to allow for “sound disabled” viewing
we will generate two blog posts per month based on existing video content
We will publish your videos at scheduled intervals on YouTube, Facebook, LinkedIn and Twitter
We will upload each video produced to your AVVO profile

Extreme Package (8 videos per month) – $7,000 monthly

everything shown in Essentials and Enhanced packages but we will edit, produce and distribute 8 videos per month; and
we will generate four blog posts per month based on existing video content

Hourly Consulting

If you would like to handle the details yourself, but need guidance with some or all of the video marketing process, you can hire me on an hourly basis to walk you through the entire video marketing process. Click here to learn more about the hourly consulting services I offer.

Add On Services – prices quoted by work specifications

YouTube channel creation

What this is: If you have never released a video, the starting point for your video marketing efforts should be to create a presence on YouTube. YouTube does not charge you to create a “channel” but there are both technical elements and artistic elements to doing so. For example, you will want a channel header that includes your logo, phone number, text about your firm and links to your website(s). You also need to choose a layout for your channel and create default content for your videos. Our company has experience and expertise in setting up your YouTube channel and we can work with you to create or modify the look and feel of your channel.

Our services include:

create channel
choose channel format (multiple options offered by YouTube)
design cover art
set up defaults, including tags
set up links to firm’s website(s) and blog(s)
create playlists for existing and future videos
create YT End Screen templates
create YT Cards templates
create and install default subscribe icon to appear at bottom right of video
script a channel intro video

iPhone or Android “portable video studio” set-up

What this is: given the quality of cameras released by Apple, Samsung and other smart phone manufacturers, your “video studio” can be set up in your home office, your kitchen or anywhere you have a quiet environment and even lighting. We can guide you through choosing necessary accessories (smartphone stand, lavalier microphone, lighting) and testing the entire system from recording to uploading to the cloud for editing and production.

Choose a video production package that allows you to record raw footage and thereafter outsource every other step in the video production and distribution process.

Screen Capture Video Setup and Training

Many of our clients use screen capture software to visually demonstrate expertise to prospective clients, or to record “over the shoulder” document reviews. If you are new to screen capture, we can install Camtasia or similar software on your computer and train you or a staff member in the steps of screen capture video creation. The raw footage can then be uploaded to a secure cloud host so that our staff can produce and distribute finished videos.

On Location Video Studio Setup

While we can create effective law firm marketing videos using smartphone cameras, you can upgrade your video studio setup to use a camcorder, DLSR or mirrorless camera, studio lighting and higher quality microphones. We can come to your home or office location, and set up and test higher end equipment.

Marketing Funnel Creation

All of your marketing efforts, and especially your video marketing, should not be a “one shot” effort. While you want to give your potential clients the option to call or email if they have an immediate need, your results will be much better if you can add potential clients to a marketing funnel so that you can reach out to them again and again. One example of a funnel you can create is an email marketing funnel. We can create an information packet with a high perceived value (a “consumer’s guide,” “survival kit,” or “insider’s guide”). Your prospective client – whether in immediate need or only mildly interested – will opt in to an email delivery of the information packet and over weeks or months to come you can offer both valuable information and and an offer for a free consultation, automatically, by email using an autoresponder service like Aweber, Constant Contact or MailChimp. As we build your list of warm to hot client leads, we can reach out to your list using an email blast when you release a new video or timely blog post.

The most effective automated email messages will appear to be personal emails such that potential clients will actually reply directly to you, thereby starting a direct conversation that can be taken off line. We have tested and proven email subject lines and messages that are not “salesly” and “enter the conversation already taking place in your client’s mind.”

Turn Key Videos by Jonathan Ginsberg

If you would prefer not to appear in your firm’s videos, Jonathan Ginsberg can appear as the “spokesman” for your law firm and create marketing videos based on your insight and firm image. Visit one of Jonathan’s channels for examples of his work.