How do I Get Started

Thank you for considering our company to help with you video marketing. As much as we’d like to have your business, we owe it to each other to make sure we are a good fit.

As lawyers, we are trained to approach problems analytically and you should use this same mindset when considering educational video marketing for your law firm.

Effective video marketing will require your involvement. After all, there is no substitute for your personality, your presence, your substantive knowledge and your real world experience. This is why we believe that identifying topics to speak about and creating copy points is just as important as the videotaping itself.

  • This reality, by the way, is why it is so difficult to outsource content creation to non-lawyers. If one has never been in a courtroom, never met with a worried client, or negotiated with a hard nosed opposing counsel, it is impossible to write about those experiences. If your experience has been like ours, non-lawyers generate generic “we fight for your rights” content or useless and often inaccurate summaries of statutes.

Remember that our law firm clients hire us because they trust our insights and recognize the value of our experiences with cases like theirs. Unlike written text, video gives a potential client the opportunity to see you, hear you, and absorb non-verbal communication.

Your first step in the process is to schedule a phone call with Jonathan Ginsberg to discuss what you are hoping to accomplish. There is no charge for this conversation and you will gain knowledge. In this conversation we’ll discuss

  • the practice area you want to grow using video marketing
  • insight you have gleaned about your practice area over time
  • other marketing you do and how videos can make those efforts stronger
  • how much time you can commit to the process
  • your 3 month, 6 month and 12 month goals and expectations for video marketing

So, what are you waiting for? Pick up the phone and call Jonathan – 770-393-4985.