It depends on what you hope to accomplish. Neither YouTube nor Facebook charge anything to host your videos. So, starting a video marketing campaign can be as simple as pulling out your iPhone or Android, pressing “record” then uploading a video file to YouTube and Facebook.
Do It Yourself Approach
You will have to put in a lot of work to see results if you take the “do it yourself” route but consistency in recording and uploading are more important than technical quality and if you are willing to put in the time to learn how to produce and optimize your videos, you can get acceptable results.
High End Broadcast Quality Production
There are also video production companies that cater to lawyers who can produce stunningly beautiful “image” videos. Image videos are designed to position you as approachable, experienced and aggressive and the right choice for complex products liability, medical malpractice, pharmaceutical liability and other million dollar cases.
Image video production companies will storyboard your mini-movie, send out a crew with a director to film you, they will script your presentation and, when done right, you will end up with a broadcast quality two to five minute video that introduces you to potential clients.
However, your broadcast quality clip will set you back $15,000 to $20,000 along with a monthly $3,000 to $5,000 “maintenance” fee.
Proven Video Solutions Approach
As you might have guessed, Proven Video Solutions relies on a different model than image video vendors. We offer packages that generate four to ten uploads per month to YouTube, Facebook and multiple other hosting platforms, optimization in the form of a detailed written video description and “tags” to better position your videos. More importantly, our packages include content development sessions with Jonathan Ginsberg, who is both a licensed attorney and experienced video marketer.
Our business model works because we take a new approach to video recording. Thanks to the low cost of and easy access to high quality video equipment (such as your smart phone), your “video studio” can be anywhere – your kitchen, a spare bedroom, or the corner of you office). We will set up a portable “studio” anyplace you have room – either in person or “virtually” and train you or a staff person to record raw video. Thereafter, we retrieve the raw footage and handle everything else.
As you begin to see results, we can upgrade your studio by adding lights, a better microphone or other options.
Currently our packages start at $3,500 per month and we are happy to create a customized package that meets your requirements.