If you expect to have success using video to market your law firm, you have to do more than upload a few videos to YouTube.
Ideally, your video creation process should be part of a well thought out process so that in a short period of time your viewers will know, like and trust you. Each video should serve to position you as the authority in your practice area and location. You want your prospective clients to subscribe to your channel, consume all of your videos, and engage with your via comments. At that point, when they call or email, you are a known and trusted adviser.
This process of adding written descriptions to your video and adding “tags” that will help search engines find your video and associate it with the search phrases potential clients enter into their browsers is called “optimization.” As far as artificial intelligence has come, we video marketers must make our videos findable. [Read more…] about How do I Optimize my Videos?