Purpose of Lawyer Info videos
- to clarify and make simple a legal topic
- allows a potential client to get to know you virtually and to start trusting you
- demonstrates your understanding of legal topics to potential referral sources
- gives you credibility as a mini-celebrity
Do It Yourself Videos vs. Video Production Company
- cost of prosumer level equipment has come way down – you can create and equip a home studio for less than $2,000, including the camera and production software
- video production companies will charge you between $250 and $1,000 per video
- a sharp high school student can handle the video production end if you don’t want to DIY
- you can use a webcam and Google Hangouts to record on a shoestring budget or to test the waters
How to Choose Interesting Topics
- brainstorm – put yourself in shoes of your potential client. What would you want to know?
- website FAQ – make videos for each question
- website analytics – what pages are site visitors visting?
- YouTube channels – what are the most popular video topics in your niche in other cities
- Google AdWords keyword suggestion tool
- Google alerts
- Quora.com
- hashtags on Twitter, Google + or Facebook
Evergreen Topics
- Mistakes to avoid
- practice advice (i.e., what to wear, what does hearing room look like, how does court security work, who will be in courtroom with me)
- what is the difference between X & Y (i.e, what is the difference between Chapter 7 and Chapter 13)
- why I did X in a recent case
- winning strategies for XYZ case
- recent developments in XYZ area of the law
- tie practice area into a current event (i.e., what a Trump presidency would mean for bankruptcy filers)
Add Written Content
- “description” field in YouTube can be used to write a mini-blog post
- spend time on headlines – see https://smartblogger.com/headline-hacks/ by Jon Morrow
Video Distribution
- YouTube
- Alternative video hosting (i.e., Vimeo, Wistia, Brightcove, Amazon)
- firm Facebook page
- Google Plus
- JD Supra
- Avvo
- your website or blog
- guest post for another blog/website
- put video on DVD for clients
Examples: